“Rich Pins”, you’ve probably heard the term. But what are they exactly? Why are they good to use? And how do you use them?
GREAT questions! And not at all uncommon ones. So let’s discuss!
FIRST, WHAT ARE RICH PINS?
Rich pins are like regular pins, they have an image, a caption, and a redirect link. BUT rich pins also have a little bit of metadata attached to them, kind of like a permanent “stamp”, that gives the pinner a bit more information about the content the pin links to. This information can not be deleted by anyone who re-pins the pin.
Types of Rich Pins include Articles, Products, Recipes, and Apps.
You’ve probably seen them floating around Pinterest. If you’ve ever seen a pin with bold text, a price, or recipe ingredients at the bottom – THAT’S a Rich Pin!
WHY ARE THEY GOOD TO USE?
Rich Pins provide pinners with a little more detailed information about what the pin is linking to. So it’s good for casual Pinterest users when they are looking for something that matters to them. Descriptions can be