Pinterest is a fantastic platform for finding ideas and inspiration, and that makes it the perfect online platform to get your products/content seen and shared! If you are a creative business owner, and you haven’t considered Pinterest for marketing your products or services, you need to! Pins never “expire” and they have the potential to reach thousands upon thousands of potential buyers in a phone-tree like system of pins and repins. However, there is more to it than just sticking your products on a board and walking away. Read the following 10 Quick Tips to help your pins and profile get found on Pinterest!
1) Fill out your Bio with more than your weblink
SEO works on Pinterest too! Put a short description of you and your business utilizing keywords that are relevant to your business/products/content.
2) Utilize the search bar to find Board Titles and Keywords for Board Descriptions
Speaking of Keywords, that search bar is a great place to find them! Start typing in what you want your board title to be. Look at the search suggestions and choose the best fit for your board’s content. The search suggestions that pop up tell you what Pinterest users are commonly looking for. If you don’t see a search suggestion pop up, choose a different board title.
3) Avoid using the ”other” category for boards as much as possible
Pinterest decides who can see your pins as suggested content based on your SEO and your board’s category. Choose the one that is the most relevant. For instance, if you are a graphic designer, choose art. If you are a social media guru, choose technology. If you sell crochet wearables, choose women’s or men’s fashion or kids and parenting if you only make children’s sizes.