Keep your Pinterest on brand with cohesive board covers!
This article is all about bringing your brand to your Pinterest boards! It’s an important part of setting your Pinterest marketing campaign apart and identifying yourself as a creative leader in your industry.
I’ll go into great detail in this article, but if you’d like to visually see how it’s done, take a look at this video tutorial.
When you talk about branding your Pinterest boards, it’s hard to visualize what that looks like when it’s finished unless you can actually see it. I’ve asked permission from some of the wonderful people I’ve worked with in the past to show samples of how we’ve branded their boards.
Please note, Blue Fairy Studios does not actively manage the accounts used as examples in the video and thus the current look of these accounts versus the way they looked in the video may differ. Please defer to the video for the visual representation of the described examples below.
PALE AND CHIC WITH SWEETHEART ELEGANT
The first one we’ll look at is Sweetheart Elegant, the author of which is an artist who paints portraits for weddings, couples, pets and similar. When I worked with her on this board, our goal was to get the board set up to reflect her target market, namely those interested in things like art for home décor, weddings, and similar content.
After establishing clear boards, we wanted to make sure that everything looked nice and flowed well with her brand. When I did her branding questionnaire, we determined that her primary colors were pink and black. I also noticed that her portraits use very soft colors.
Using this knowledge, we changed the board covers to reflect that. As you browse through her page, you’ll see that pink, black, and soft colors dominate the board. It flows well and has a cohesive style to brand her work.