Your bio will be the first impression visitors have of your Pinterest board. When done right, it can increase your subscribers and followers and lend itself to a stronger brand on social media.
It’s not difficult to create a great Pinterest bio, but there are certain elements to consider. Here are some of my top suggestions for writing your Pinterest bio.
1. Keep It Short and Sweet
A little text is essential for your brand, but keep in mind that when people visit your Pinterest page, they’re looking for more visual interaction than words. Short and sweet is the best policy, especially since Pinterest only allows you 160 characters for your description.
Of course, start with your brand or personal name. Then, highlight the most important parts of your business and/or board, but don’t get too wordy. A couple sentences are more than enough.
2. Use Keywords…But Don’t Stuff
As you write your bio, keywords can help you make it searchable. Good keywords not only succinctly tell what you do, but they will also benefit your SEO strategy.
Just remember not to keyword stuff. Too many keywords will make your bio look cheap and tacky and can result in a search engine penalty that hurts your SEO rather than helps.
Thank you! Definitely learning from you about Pinterest!